When I rule the world, which will be a benign Dictatorship anyone using stupid words like ‘de-normalisation’ when there are perfectly adequate words available will be severely chastised. The sanction for being a pompous ass will be as follows. They will be put in the Stocks and the more sensible members of the community will be invited to read to them from the works of writers who use language properly, not just to try and make themselves look clever or more important. A dual purpose will be served by this as the rest of us will hear some beautiful words put together properly which will help our ears and brains heal from the abuse inflicted by said pompous ass.
P.S. Anyone using ‘Text Speak’ will be subject to the same sanction – if you can’t put a message into 140 characters, learn to edit or shut up.